Recently we were asked to submit a point of view to an online real estate publication:
Personal letters can win the deal for the buyer who can’t match bottomless pockets of the flippers or cash buyers. What buyers may lack in financial resources, can often be balanced by passion and desire.
Sellers are people, too. Many are motivated by more than just reaping the profits of a sale. Most have long personal histories with a home and many have a compelling desire to see their legacy carried forward by the future owners of their home.
In our work we have seen countless examples of buyers who didn’t write the best offer or the cleanest deal win out because they wrote a passionate letter about their personal interest in a property and how they might use it in the future. Whether starting a family, seeking shelter from a tragic event, or simply a replace to retire, the well-told story of personal need can touch heartstrings of many a seller and sway the deal in a buyers favor.
Pamela-Real Estate Romantic